The Period Into Telefilm Style Of Production From The 1950...

The changeover period into Telefilm style of production from the 1950’s to 1970’s showcased the power struggle between the Hollywood and the emerging television industry as they brought together higher production values to primetime. The relationship between the two industries did not acclimatized effortlessly, for the financial risks and the battle of giving up some control in production and marketing. In The Columbian History of American Television by Gary R. Edgerton, he illustrated that both industries had to reform their methods of business to produce a better quality program to audiences across America. Edgerton stated that, â€Å"the year 1957 was pivotal in television networking, with ABC on the rise, Hollywood acclimated itself to†¦show more content†¦ABC and Walt Disney Company accommodated to each other’s production and marketing style by implementing Telefilm, in order to become financially successful with their marketing to a forthcoming yo unger viewer market that resulted from postwar prosperity. In addition, the fusion of two industries in their production and marketing styles with telefilm brought more benefits than drawbacks which resulted to the push to use telefilm from that point on. First, the successful enterprise of ABC with the Walt Disney Company showcased the strength in telefilm style of production to create a quality programming at a fast paced to meet the needs of young viewer market that resulted from the emergence of a post war culture. In Christopher Anderson’s Hollywood TV, the arrival of television introduced a new medium to the American public that overreached into the market of the film industry as it produced another form of entertainment. Anderson argued that television became a large part of postwar culture in America as, â€Å"The shift to television production in Hollywood – particularly by those producers within the heaviest investment in the Old Hollywood – marked television’s as an America’s principle postwar culture industry while is also signaled a growing trend toward integration of the media industry.† (Edgerton, p. 179). Social