Swot Analysis Of Mcdonalds International Market - 1326 Words

The McDonald’s company started in the late 194o’s, and went international in late 1960’s and early 1970’s. Since then, McDonald’s has grown to operate in almost 120 counties and is a well-recognized brand internationally. This paper will cover McDonald’s future in the international market through their strategic approach, innovation and entrepreneurship, talent management, logistics, finance, and a brief SWOT analysis. Strategic approach There are always issues when taking a company to an international market and every company must have a strategic plan or approach. McDonald’s realized this when entering markets such as India. According to Doole and Lowe (2008), dealing with a market that is mostly vegetarian McDonald’s faced many†¦show more content†¦Innovation or Entrepreneurship required When it comes to innovation and entrepreneurship, McDonald’s has been a key innovator in the fast food industry. According to Hjalager (2010), for the whole catering sector and far beyond, McDonald’s has served as their inspiration for transforming the food organization (p.1). When McDonald’s first started their goals were to be fast, high quality food, at an affordable price (mcdonalds.com, 2016). McDonald’s has influenced other companies outside of the food industry as well. According to Hjalager (2010), McDonald’s methods of development focus on we ll-planned training and socialization, promotion from within, and enforcement of corporate values which has influenced companies like Disney (p.3). Along with that, Upadhyay (2015) mentions, being responsible towards the community, business, and the corporate world are the practicing values of McDonald’s that help to maintain their reputation (p.2). McDonald’s is a remarkable, innovative international company focusing on their values, company, and customers. Looking at the future for McDonald’s they should continue to follow their innovative path and build on the customer’s needs. Talent Management issues or opportunities Talent management is an area where McDonald’s have a few issues. According to Collings (2014), employees of McDonald’s wages are failing to pay for their living (p.8). This progressed into some ofShow MoreRelated Strategic Management of McDonalds Essay1134 Words   |  5 Pagesproblem from McDonalds case, McDonalds Polishing the Golden Arches, is how to classify McDonalds strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. 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