Ceylon Tea Services Plc Marketing Essay

Ceylon Tea Services Plc Marketing Essay Introduction Ceylon Tea Services PLC which is a subsidiary of MJF group, is engaged in the manufacture, export and marketing of tea bags and packets under the brand name Dilmah. The company exports its products to the UK, the US, Canada,Australia, New Zealand and South Africa. The company primarily operates in Sri Lanka, where it isheadquartered in Peliyagoda which is 7.5 km from Colombo. Merrill J. Fernando the founder of Dilmah set out in the 1950s to offer tea drinkers the finest tea on earth. Whilst doing so, he desired to make a genuinely ethical brand. It took nearly four decades for Merrill to fulfill his mission, but in 1988 he launched his family tea – Dilmah – the first producer owned tea brand in the world, handpicked, perfected and packed at source and shipped within days to tea drinkers around the world. Key Milestones Table 1 – Company milestone Year Key Milestone 1930 Merrill J Fernando, Founder of Dilmah is born in Pallansena, a tiny village in S outh Western Ceylon 1950 Merrill begins his journey in tea, as a trainee Tea Taster in London 1981 The incorporation of Ceylon Tea Services, the company which markets Dilmah tea 1988 Launch of Dilmah Tea in Sydney Australia 2000 Dilmah launches in Sri Lanka 2001 Dilmah launches in United Kingdom 2005 Medinge honors Dilmah as a Top Brand with a Conscience 2006 Dilmah acquires ISO 22000 : 2005 status 2007 Dilmah receives accolades at the Best Corporate Citizen Awards 2009 Dilmah Conservation unveils first Elephant Information Centre in Sri Lanka Source: Dilmah website Dilmah operates both in B2B and B2C markets by producing tea, tea bags and packets. Its product range varies from different flavored tea as depicted in Table 2. Products and features Table 2 – Product Categories Product Categories Product Names Dilmah Tea Premium Singal Origin Tea The Original Gourmet Teas Exotic Fun Tea Other Products Asian Spice Tea Ceylon Green Tea Watte Single Estate Tea Green Tea Fruit Infusi ons Trax Pack Box Pack Almond Toffee Creamity Wafer Rolls Korento Cookies Fruit Cookies Good Choice Cookies Chocopie Cheese Ball Cracker Fruit Drop Candie Wafer Sticks Darling Jelly Source: Marketing Memo June 2010 Salient features of Dilmah tea brand includes, à ¢Ã¢â€š ¬Ã‚ ¢ Safe to use & consume à ¢Ã¢â€š ¬Ã‚ ¢ Non-toxic à ¢Ã¢â€š ¬Ã‚ ¢ Rich in aroma and taste à ¢Ã¢â€š ¬Ã‚ ¢ No side effects à ¢Ã¢â€š ¬Ã‚ ¢ Free from artificial ingredients à ¢Ã¢â€š ¬Ã‚ ¢ Secure Packaging Company Performance The company recorded revenues of Rs. 4,957.1 million (US$43.2 million) in the fiscal year ended March 2010. Its net profit was Rs.1,203.5 million (US$10.5 million) which is 25% in fiscal year 2010. Ceylon Tea Services PLC has a issued share capital of Rs.200 million (US$ 2M). Year over year, Ceylon Tea Services PLC has been able to grow their bottom line from 487.1M to 1.2B primarily through revenue growth (4.4B to 4.9B). For while the costs associated with cost of goods, SGA and income tax a ll increased as a percentage of sales, the growth in top line revenues contributed enough to still see net income improve. Figure 1 – Company Performance Source : Ceylon Teas PLC Audited Accounts Industry and Market As Dilmah operates in over 95 countries, competing in a global market place they fight for market share with both global and local players in each country. Therefore, the market share differs based on the country in which the organization cater. The MJF Group which is the parent company of Ceylon Teas PLC, caters to over 95 countries which include Australia, New Zealand, CIS, Eastern Europe -Poland, Baltics.

Crockett Essay Example | Topics and Well Written Essays - 500 words

Crockett - Essay Example e of the product based on social trends that justified higher demand, which is no different than other retailers or special buyers (such as in a flea market or similar environments). It would be extremely difficult for Crockett to establish that there had been any kind of legitimate oral contract under contract law precedents. Even if the individuals had come to an oral agreement for final price and anticipated payment and delivery, Crockett would still have the burden of proof to attempt to make this supposed contract enforceable. In this case, the enforceability of the contract is negligible, if not completely impossible under the law. An oral contract that is valid has both parties agreeing on their unique performance under the agreement. Crockett would agree to the price established at $250,000 with Tubbs agreeing for delivery upon receipt of this exact amount. This particular type of contract would be a bit easier to establish proof being voided by Tubbs as the presiding judge would recognize the sudden market value increases to $500,000 as a product of the Miami Vice film. This would provide motive for not fulfilling the contractual obligation, even in its oral form, that would likely find enforceability in favor of Crockett. Unfortunately for Crockett, the law does not provide any establishment of legal dominance which would indicate that Tubbs must accept the first negotiated offer he discusses. It could be, though not implied in this case, that Tubbs has been negotiating similar pricing with certain potential buyers (a common occurrence for private sales of merchandise). Tubbs, unfortunately, is under no legal mandate to sell the car to Crockett for $250,000. In order for an oral contract to be enforceable by law, the selling party must make a commitment of acceptance, which is an oral agreement to abide by the fully negotiated conditions and terms of the agreement. Even though Crockett made an offer, illustrating an intention to enter a contract,

Assessing Educational Change Essay Example | Topics and Well Written Essays - 1250 words

Assessing Educational Change - Essay Example Introduction of computers to learning in schools is not a thing that any head of school ought to think twice about. However, it’s crucial that the heads of schools consider with a lot of concerns the way in which the change is introduced to the school. It may look rather cheap to introduce computers into a school, but contrary to that, it is rather a complicated matter since certain instructions need to be followed to ensure its efficiency and effectiveness in its use and impact in the school (Rowley, & Sherman, 2001). According to chapter 8 of the book, there are stages that are to be followed in the introduction of a change into a system. The stages include analysis of a change in all spheres, design of the change, development of the change, implementation and evaluation of the change. All these stages ought to be put into consideration when introducing the change to ensure that the change introduced is not in vain. Analyzing the change is all about covering up the introduct ion process (Green, 2013). I happened to have been among the committee that spear headed the introduction of the computers to some school in my district. Having handled computer studies in college, I was so thrilled when I heard the head of the school talk about introducing computer into the curriculum of the school as a form of change from the previous running of the education in the school. Clever enough, the head was not fast to rush into the purchase of the computers. However, he did ask for a group to be selected to look into the whole process of introducing the change; analysis, design, development, implementation and evaluation. Analysis of the change Analysis is all about disintegrating a process into fragments so as to look at the whole process... Analysis is all about disintegrating a process into fragments so as to look at the whole process bit by bit in order to have a clear thought about the whole process. In this case, the change of introducing computers into the school was broken into parts, and each part was assigned to a given individual to look into it. The analysis process was majorly carried out to determine whether the computer program was worth introducing into the school. This process is normally the first step when it comes to introduction of change. It is majorly done to determine the viability and feasibility of a change. In analyzing the change, survey was taken in some schools that had already introduced the computers, and also in schools that had not taken a step of introducing the computers into the curriculum. Some students were also taken from the school desiring to take up computer introduction and introduced into the computers. At the end of it all, through the comparison of the two scenarios of a scho ol having access to computers and that of no access to the computer, it was noted that the one with computers was performing well compared to the one without. Students and the teachers were seen to be so advanced in that almost everything, including teaching itself by the teachers was computerized. When given a quiz on the current affairs worldwide, it appeared that the students in the school with computers had knowledge of it and the students on the other end with no computers seemed to be lagging behind with the current affairs.